Scope has undergone a significant transformation—from a charity focused on care and service provision to a bold campaigning movement driving social change.

With its brand refresh, Scope needed vibrant, eye-catching imagery that not only championed disabled people but also made the brand stand out. As Creative Director, I led this vision, curating a talented team: Photographer Eliska Sky, Stylist Bay Garnett, and Producer Dimitri Mastro, alongside an incredible lineup of disabled models. My goal was to highlight each model’s personality and style, ensuring they felt authentically represented.

I developed the full creative direction, from background colors and props to poses, with all clothing sourced from Scope’s charity shops. Accessibility was a top priority—every detail was considered, including step-free access, accessible transport and toilets, scheduled breaks, quiet seating areas, and sustainable catering.

This hero photography serves as a cornerstone of Scope’s brand, designed to be versatile across multiple platforms, including the website, social channels, shop interiors, office spaces, and key campaigns. It has been used in recruitment drives for volunteers and trustees, stock donation appeals, and various marketing materials for events