Cost of breathing crisis.

This is an award-winning campaign that showed that for disabled people, this is not just a cost of living crisis. It’s a cost of breathing crisis.

That’s why Scope partnered with ITV to raise awareness of the devastating impact that the increasing cost of living is having on the lives of disabled people. And to let disabled people and their families know that scope is there to help.

I guided this shoot to ensure that the film and filming would be fully accessible and that the footage could be used for OOH, marketing materials, and internal comms.