Don’t Hold Back

The face of disability is changing - and the world needs to keep up.

Scope campaigns to create equal futures for the 16 million Britons facing unnecessary daily challenges that hold them back. I led the creative development and delivery of Scope’s brand ‘spirit’ film, working with Rosie Boon and Gusto film, to produce an accessible social film used to launch Scope’s new brand. The film reflects the everyday challenges disabled people face daily using the bold, vibrant rebrand, and American rapper Q-Tip's positive and infectious lyrics (from the Chemical Brothers' classic Galvanise) which fit perfectly.

Next
Next

Art Direction | Brand Intro Animation | Scope