Hi, I’m Ilonka

I founded Alma, as everything starts with soul — because brands with heart connect, inspire, and create real change.

I’m an award-winning creative director with over 15 years of experience building purposeful, data-driven brands and campaigns that not only look beautiful but also perform. I founded Alma (which means "soul") to help organisations like yours craft work that resonates deeply and drives meaningful action — whether that’s buying, campaigning or donating.

I specialise in working with purpose-led brands, charities, and not-for-profits who are shaping a world that’s more inclusive, accessible, fair, and sustainable. Together, we can turn big ideas into integrated, emotive creative — work that moves people and motivates change.

If you're ready to build a brand that works hard and speaks from the heart, let’s talk.

Work at a glance

  • Smiling woman with brown skin and curly hair wearing a pink coat, she stands with her arms on the shoulders of a man with brown skin and dark braided hair. He is wearing a teal and yellow sport sweater and is in a wheelchair. Background is purple.

    Brand Strategy | Brand Identity | Scope

    Creating equal futures with Disabled people. The journey to Scope’s most accessible brand yet.

  • Black telephone box with image of a white middle aged man wearing an oxygen mask. Text reads for Ash, it's a cost of breathing Crisis. Scope. ITV.

    Art Direction | Design | Cost of Living Campaign | Scope

    The cost of living crisis is hard for most but it affects disabled people disproportionately. This brand campaign let people know Scope was there.

Item 1 of 5

Our Services

  • Brand

    Get your brand to stand out.
    I can help you create campaigns, brand strategies, visual identities and messaging that align with your organisation’s purpose, values and mission.

  • Creative

    Get cut through in a crowded market.
    Get high-quality creative concepts, with emotive storytelling and beautiful design to engage and grow your audience.

  • Learning

    Get value and experience.
    Whether you are an organisation or a creative, I offer a range of support from training and speaking at events, to coaching individuals and teams.

Want to discuss a project?